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Search Results - Learn About, Tips on Selling

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Allow diamonds to sparkle

Diamonds
Three focal points for your diamond business

How does your percentage of diamond sales compare to what it once was? Jewellers should focus on their primary points of difference, according to DAVID BROWN. Read more »

Pearls
Stringing together pearl sales

As the market for pearls expands, the challenge for retailers is knowing how best to capitalise on potential sales. Emily Mobbs seeks advice on pearl retailing. Subscription required. Read more »

Feature Stories
12 tips for taking better jewellery photos

Studio photographer Lex McColl discusses how jewellers can capture customers with stunning smartphone images. Read more »
Retailers can now take their own quality images

Feature Stories
Smartphone jewellery photography: studio images from your desktop

PART 1: Studio photographer Lex McColl discusses how jewellers can take high-quality photos of product using only their smartphones and a few low-cost accessories. Read more »

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